LawnCaring
Send a gift
What they receive

A card. A text. A clean lawn.
Nothing else.

No app to download. No password to set. We've designed every recipient touchpoint to be a gift, not an onboarding flow — and to land softly on people who may already be having a hard week.

The timeline

Four moments. That's the whole experience.

From the moment you order to the morning the lawn is cut, this is everything they see.

1

2–4 days after you order

A printed card in the mailbox

Thick cream stock, sealed envelope, your handwritten note. Mailed USPS so it arrives like any other piece of mail.

2

24 hours before the first cut

One text message

From a real local number. Pro's first name, the day, an arrival window, and a way to reschedule by replying. No links, no app prompts.

3

The morning of

The pro arrives — quietly

No doorbell. No business card on the door. Mows, edges, blows, photos, leaves. If the recipient comes outside, the pro is warm and brief.

4

Within an hour of finishing

A second text — optional photo

"All done. If you want to see how it turned out, here's a photo." If they don't open it, that's fine. Nothing else gets sent. Ever.

The card

Not a coupon. Not a flyer. A real piece of mail.

Printed on thick cotton stock. Letterpress impression of our leaf mark in the corner — never the full logo, never a price.

Your handwritten note Up to 280 characters, set in a warm display font. Reads like ink.
One short line of context "Marcus will mow your lawn next Thursday. There's nothing for you to do."
A way to opt out "If now isn't a good time, text PAUSE." We honor it instantly.

Heard about your knee. Don't think about the lawn — Marcus is on it for the next month. Heal up. Love you.

— Sam

Marcus will mow your lawn next Thursday · nothing for you to do

The text

One number. Real words. No links.

Recipients get exactly two SMS messages per visit. We use a local number so it doesn't trip a spam filter.

Reply STOP — and we stop Recipient owns the channel. If they tell us to stop, we stop.
Reply RESCHEDULE If Thursday's bad, they reply with a day. We re-route. No calls, no apps.
No marketing, ever We will never SMS them about a sale, a referral code, or "rate your experience."

+1 (864) 555-0199 · Greenville

Hi Linda — Marcus will be by tomorrow (Thu) around 10am to mow the front and back. He won't ring the bell. Reply STOP, RESCHEDULE, or with any notes.

Side gate's unlocked. Thanks!

Got it. We'll let Marcus know.

Thursday · 11:47 AM

All done — fresh cut and edged. Photo: lawncaring.co/x9k2 (no app needed)

A list of things we don't do

Most of the design work is in the not-doing.

No account creation Recipients never log in. We don't have a user record for them.
No "rate your pro" This isn't Uber. We don't ask the recipient to grade a stranger's labor.
No price disclosure Recipients never see what you paid. Not in the card, the text, or the photo page.
No follow-up sales We won't pitch them on becoming a buyer. The card was a gift, not a lead-gen play.
No data sharing Recipient phone and address are used for the gift only. Never sold, never marketed to.
No surprises Every touchpoint is shown to you in checkout — exactly as the recipient will see it.
Recipient-first by design

The kindest thing on the internet.

Send something the person on the other end actually wants to receive.

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